Last week we looked at some tips to avoid entrepreneur’s burnout. This time we would like to focus on raising finance, specifically using the approach that most people refer to as pitching. This is basically a spirited effort to market and sell your business idea or proposition in an effort to obtain funding. I guess you have heard or experienced this already. Haven’t you? The rule of the game is – if you can’t sell you are sold. Don’t you agree with me?
Now, according to Fergal Byrne, ‘Pitching is a highly charged make or break opportunity to create a good impression and capture an investor’s interest…this requires passion, concise pitch to wet investors’ appetite, emphasis on product, problem solution and mastering the domain’. I candidly think that Fergal is expressly right. Being an entrepreneur, there are times when you need to do a pitch. You need to be smart in this, less you simply waste your time.
If you think you have sufficient funding and you don’t need to present your business ideas to anybody for potential funding, then you might not bother with this. However, I know that most entrepreneurs need this. So, what are the things that can make or break your pitch? What are the top tips for pitching your business ideas to convince investors or whoever cares to pull money out of their pocket and invest in your enterprise idea? Let’s take a look.
I guess I have done justice to the top 8 tips for pitching your business ideas for funding. Haven’t I? And before you give me a terrible response, let me be on my way. Cheers!
The Wise Entrepreneur