Every business desires to attract and retain customers, isn’t this so? Yes – being an entrepreneur you always strive to bring clients or customers into your business because they are the ones that indeed give you the revenue and the continuity power. Marketing and sales guys are busy crisscrossing territories on a daily basis looking for new business at whatever costs. The customer is called the ‘King’ and is always treated with so much courtesy. This is absolutely the right thing to do, and makes a lot of sense for an enterprises.
Nevertheless, if you are an entrepreneur that dealt for long with some of the rare brands of customers that give you sleepless nights, then you begin having second thoughts about the customer being the king. Occasionally you just come across customers or clients that make it extremely difficult for the normal flow of value delivery, as should be the case in a normal supplier – customer business relationship. In some rare cases you might consider firing the customer. But what would be the reasons for this drastic decision? What are some of the reasons that can and should make you consider firing a customer? Let’s consider some below.
I know many folks would argue against firing a customer, and could enumerate countless reasons not to fire a customer. Some call this the ‘contempt of client syndrome’. It’s really up to you Mr. Entrepreneur. If you feel you can stretch and adapt to a great extent at whatever costs, then you can continue trying your best, but oftentimes clients that are problematic move from one business to another and you would soon hear similar peril stories like yours. Of course even when you decide to proceed and terminate such relationships, you still need courtesy. Don’t make it in too raw a form. Got it?
The Wise Entrepreneur