My dear entrepreneur, one of the things I have mentioned repeatedly in my blogs is the need for entrepreneurs to be informed. I have severally emphasized the need for an entrepreneur to be knowledgeable, and I will not shy away from reminding you about this. In my article entitled Top 8 Reasons Why Knowledge is Vital for an Entrepreneur I mentioned several advantages of knowledge to an entrepreneur. I also quoted John Dewey who once said that; ‘Knowledge is no longer an immobile solid; it has liquefied. It is actively moving in all the currents of society’. Additionally, I quoted John Maurice Clarke’s words that; ‘Knowledge is the only instrument of production that is not subject to diminishing returns.’
As we continue in our quest for knowledge, to empower ourselves to be better and more successful entrepreneurs, today I would like to share with you some lessons from a book entitled Purple Cow written by Seth Godin. I have not met this gentleman face to face but I think he has some very fantabulous ideas about how businesses should be run. I elaborate on some points I picked from his book. However, this is the way I have summarized the issues, and if you happen to read that book (which I encourage you to), you might come up with something very different from what I have gleaned. Ok? No cause for alarm.
Can we then look at these lessons?
As I conclude my blog today, there is this saying that the best advice is to take advice. My advice to you is that you take the above pieces of advice. This has not come to your attention for nothing. It is for a purpose, so better make use of it before it’s late. Create your purple cows and you are certainly on the way to tremendous and sustainable business success. Are you not an entrepreneur? Why not also read this masterpiece entitled Top 6 Lessons for An Entrepreneur from the Eagle? Cheers!
The Wise Entrepreneur