The Wise Entrepreneur

Beyond The Comfort Zone

Original price was: $ 33.00.Current price is: $ 18.50.

Clayton’s concept of bad comfort-our goal-oriented and often hedonistic society never looks at comfort as a negative, and yet the author puts forth a very good argument to support the idea that seeking comfort can lead us into traps, whereas good discomfort helps to guide us toward what we seek, which is a successful and rewarding life. The author explores how this paradox of comfort versus discomfort affects every aspect of being: spiritual growth, personal fulfillment, good health, and satisfaction in our social, family, and professional lives.

About this book.
When we look back over the lessons taught by family, schools, and community, were we ever told that discomfort can lead to success and happiness? Beyond the Comfort Zone, written by entrepreneur, consultant and chartered accountant Clayton W.L. Mwaka, introduces readers to concepts that at first might feel strange-alien, in fact-and yet make sense. For example, Clayton’s concept of bad comfort-our goal-oriented and often hedonistic society never looks at comfort as a negative, and yet the author puts forth a very good argument to support the idea that seeking comfort can lead us into traps, whereas good discomfort helps to guide us toward what we seek, which is a successful and rewarding life. The author explores how this paradox of comfort versus discomfort affects every aspect of being: spiritual growth, personal fulfillment, good health, and satisfaction in our social, family, and professional lives. Central to his premise is how we choose between comfort and discomfort, and the attitudes we have about accepting that some very uncomfortable situations can result in realizing our goals. An example is how we accept the challenges and stresses of hard work and study in order to realize academic success and, in turn, career achievement. Moving out of our predetermined comfort zones and into areas of discomfort will often result in an expanded awareness of ourselves, our environment, and the opportunities awaiting us. One of the fascinating paradoxes set forth by the author is this: When we are willing to discomfort ourselves, the result can be the discovery of true comfort; when we seek all that represents our concept of comfort, we often find ourselves in a world of discomfort. Work, home, friendship, love-so much is determined by the risks we are willing to take. With this guide, all is possible.

Clayton W. L. Mwaka is a Ugandan chartered accountant, organizational consultant, motivational speaker, author and an entrepreneur. Clayton studied commerce, is a Fellow of the Association of Chartered Certified Accountants (FCCA), and is a Certified Public Accountant of Uganda (CPAU). He has approximately 24 years (including six years of expatriate assignment) of work and business administration experience. His work has taken him to various companies and groups in several sectors of the economy locally and internationally. Mwaka has lectured to students in a couple of business disciplines. He has also directed several organisational capacity and entrepreneurship development programs, besides general management consultancy. Clayton is passionate about empowering people to maximise thier potential through approaches such as balanced living, qualitative leadership, personal effectiveness, win-win mindset and paradigm shifts among others.

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