Happy New Year to you all – and best wishes for 2017! Welcome to a new year of blogging, and we will certainly try to do our best on this blog platform. We have been receiving extremely encouraging words from our fans. These words really motive us and compel us to continue at our game. The year 2017 is another good opportunity to explore various areas to improve our enterprises as entrepreneurs. Isn’t it? If you desire to preside over an investment or enterprise that is perennially in trouble that’s up to you! It’s your choice.
Now, I closed 2016 with a blog on debt financing. I do hope you enjoyed and benefited from it. As an opening for 2017 I would like to talk briefly about marketing and sales communication. I believe as an entrepreneur you really understand that your enterprise has to generate cash. You and your staffs (if existing as some of us run very tiny one-man enterprises) must market and sell like the world is ending and make some money for the business to make profit and progress. I sometimes have a good and hearty laugh at entrepreneurs who don’t like marketing and selling. I don’t think there is any short-cut to generating revenue.
And then, on marketing and sales, I would like to focus on the communication aspect now. Do your sales communications really make sense? Have you seen good actions and responses from the market to your sales communications? Candidly, do you and your marketing and sales team understand that communication is cash? Have you heard about the AIDCA of selling communication, and does your team deploy this to the advantage of your enterprise? Come on, let’s read on and see.
I think the above is OK for today. Not too much I believe. I don’t desire to quickly take you away from your slow and relaxed start to the New Year, OK?
Have a terrific and fantabulous 2017!
The Wise Entrepreneur