Now, if you love comedy like most people do, you could have come across some renowned comedians whose memory, actions, image etc. cannot be easily forgotten. As a starting point, the mention of historical comedians such as Eddy Murphy, Mr. Bones and others can easily bring a smile on your face if you ever met them. I mean, meeting them through their videos, shows, on TV’s, physical appearances or whatever. Being an African, I cannot fail to mention some African brands in comedy. Names such as Anne Kansiime (Ugandan Queen of African Comedy – remember the famous Don’t Mess with Kansiime videos); Bright Okpocha aka Basket Mouth (Nigerian – first African comedian to host a show at the Apollo in London); Klint Da Drunk (Nigeria); Eddie Kadi (UK based Congolese Comedian); Eric Omondi (Kenyan stress doctor), Patrick Idringi aka Salvado (Ugandan – the man from Ombokolo) are names that cannot be forgotten. If you are a comedian and your name is not here don’t worry. Possibly next time!
I guess you are already smiling broadly or even laughing out loudly just at the mention of some of the above names. If you have never had an exposure to any of these comedians, I can assure you that you are missing fantabulous things. Simply check out some of their videos on the internet and you can have an idea of what I’m talking about here. These ladies and guys are just comedy in themselves. With the busy modern life, you can release some stress by watching these comedians in action. Why am I referring to comedy today? I’m talking about brands and branding. So, what is a brand? You can literally get hundreds of definitions of brands, but we will proceed with this mix. A brand could be a unique design, name, logo or mark, symbol, words or a combination of these; that creates an image which identifies and differentiates products or entities from others. It makes that product or company distinct. It’s a very valuable intangible asset of a business, associated with the level of customer satisfaction, product or service quality and credibility, hence a trademark. I don’t think this definition can do any mental damage but if you leave it to the professional marketers to do it for you, it could get complex.
What then, are the 7 things an entrepreneur must know regarding the value of branding?
In closing, the above are important things every entrepreneur must know about the value of brands and branding. If you are an entrepreneur who has never started your branding journey, I suggest that you start it now. I mean, today! Yes – you can. If you have no clue, search for some serious brand consultant (not just any masquerader) for advice and get going.
Enjoy the new week,
The Wise Entrepreneur