Welcome, and please accept my apologies for skipping a post due to unavoidable circumstances. Today I would like us to consider the phrase ‘beyond the comfort zone’.
I know that some people will be challenged at the start when we read that phrase. Of course there is a sense of discomfort already in it and some people do not like any form of discomfort. However, let’s take this journey together. Shall we? Incidentally, this was the subject of my first motivational book in which I considered issues such as the perspective of comfort and discomfort, common comfort zones, traps of the comfort zone, fundamentals of breaking out of the comfort zone and other issues. The book is available on Amazon. Don’t ask me how many motivational books I have written though! I will keep that to myself for now.
In the words of Michel De Montaigne, I quote; ‘I conceive that pleasures are to be avoided if greater pains be the consequence, and pains to be coveted that will terminate in greater pleasures’. This in essence is the subject matter of beyond the comfort zone, though there is a lot more in it. For an entrepreneur, and even beyond entrepreneurship, some discomforts and pains must be accommodated and tolerated as they later terminate into business pleasures. On the flip side, pleasures and discomfort that translate into bad consequences should be avoided as much as possible.
So, what are we talking about? Why must an entrepreneur operate beyond the comfort zone? I trust that you can easily identity your comfort zones, and also understand when you have exceeded those zones in your business. What are some of the reasons why you must consciously choose some business pains in order to enjoy business pleasures later on? Why must you exceed your comfort zone and enter the discomfort zone in your enterprise? Let’s take a quick look at some of the issues. Ok?
So, in conclusion, let me give you another quote here. In the words of Mark Twain, ‘Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover’. I end on this note.
The Wise Entrepreneur