Ray Kroc said, “The entrepreneur builds an enterprise; the technician builds a job”. Again Michael Gerber had this to say: “The entrepreneur is not really interested in doing the work; he is interested in creating the way the company operates. In that regard the entrepreneur is an inventor”. Anita Roddick observed: “An entrepreneur is very enthusiastic and dances to a different drum beat, but never considers success as something which equates to personal wealth. That never crosses our consciousness. We have incredible enthusiasm and I think part of the success of any entrepreneur is energy. If one has that energy one can create a wonderful enthusiasm. Entrepreneurs have this real belief that their lives are about services and leadership”.
