Let’s take a look at customer centricity today.
A customer centric business model is one that is arranged and organized around the customers’ needs and desires. It is a market focused and customer facing model, with strategies being determined by the market rather than the enterprises’ needs. Customer centricity places the customer at the core of your business and also considers customers first before any other thing. The phrase that the Customer is King is part of a customer centric business, though customer centricity goes beyond just offering a great service. Creating a great customer experience goes through awareness, purchase and post-purchase or post-sale processes. Don’t you think these are valuable points for an entrepreneur to know?
When looking at customer centricity you are looking at understanding your customer by a customer focused leadership. You are looking at designing, implementing and monitoring an experience that matters to the customers or clients. You are looking at using information about your customers to serve them better. You are looking at empowering your people to ensure they can always deliver delight to your clients. You are looking at communicating across board and making use of feedback to enable you continually improve your performance in the market, as a business. Candidly, this idea of customer centricity is one of the prime business ideas that every serious entrepreneur should embrace. Don’t you agree with me? Come on!
Now, what are my 9 tips an entrepreneur can use to build a customer centric business?
Haven’t we really had enough for today? I choose to have another swift ending now.
Have a fantabulous new week!
The Wise Entrepreneur