You must be wondering what I’m up to today, with this title. Isn’t it? Yes, I know sometimes article titles indeed attract especially when you land on something related to what you have been grappling with in your business possibly for months or even years. There are no hard rules in the practice of entrepreneurship, but you need to be smart enough to know your left from your right to survive and prosper. I guess you know who pays for the costs of your lack of smartness.
Some entrepreneurs are very good in marketing, some are average, but others are simply not there. Do you get my point? What I mean by not there, is simply that they never exist in terms of expertise, experience and application to marketing. Even if they try to market, they are simply not there and will not get results. Why? One of the areas of drawback is the aspect of assumptions. Big mistakes in marketing are oftentimes made by using big assumptions that in reality hold little water. What are we talking about here? Let’s look at some of these.
Mr. Entrepreneur, please try and avoid the above mistakes I have mentioned. Of course there are other marketing mistakes you can list. Can’t you? Don’t wait until you have been bruised by the market for you to quickly jot down your experiences. It’s good if you realise your mistake anyway, rather than arrogantly blaming people for your market failures. You need to learn and relearn. No wonder Jay Conrad Levinson once said, ‘Marketing is not an event, but a process. It has a beginning, the middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop is completely’.
The Wise Entrepreneur